I keep saying tech is a circle/loop, and I feel like this is a perfect example. That all user interface design is a response to the annoyances people have with past user interface design.
That said, this to me is the perfect combination of the advantages of something like jellyfin and something like iptv. my hope is that eventually we will see a merging where projects like these are additional features integrated into systems like jellyfin for the best of both worlds;